N.K. Chaudhary: January 2011

“A leader shows that style is no substitute for substance; that creating an impression is more potent than acting from one's center”-Lao Tzu

Born on 13th June 1953, Nand Kishore Chaudhary was brought up in Churu, a small district in the state of Rajasthan. As a child, he dreamt of a society where people from rural and urban areas work together in oneness with a secular mission. After graduating in commerce, he worked with Life Insurance Corporation (LIC) for a few years. Not satisfied with what a corporate job had to offer, he decided to set up an entity that will benefit each individual of every corner of the society. Carpet weaving had caught his attention after resigning from LIC and in 1978 he had setup a small-scale business with just two looms and a few artisans. Growing with the times, N.K. Chaudhary had set up his independent company, Jaipur Rugs Company Pvt. Ltd in 1999. Through hard work, determination and sacrifices, this entity is today known as the best manufacturer and exporter of hand-knotted rugs worldwide.

With a vision to uplift the underprivileged rural artisans and weavers, N.K.Chaudhary embarked on a journey to develop a facilitator who can understand the needs of these exploited weavers and guide them properly through their difficult times. This facilitator was a social initiative of Jaipur Rugs Company Pvt. Ltd named Jaipur Rugs Foundation and it came into existence in 2004. Over a period of four years, this foundation has touched as much as 25000 lives and plans to cover more rural areas in future.

Known for his simplicity and jolly nature, N.K.Chaudhary is a visionary who believes in the concept of unity and equality. To him, his employees are future leaders who will direct the carpet industry to a new scale. His interests include reading books on spirituality, philosophy and management practices. He is also fond of fitness regimes, Rajasthani cuisines and Indian music. To him successful business does not mean splendid revenues or glamour earned; it is sheer hard work and sacrifices made by each worker that collectively makes a business successful.

Monday, January 10, 2011

'Distinguished Entrepreneurship Award' to Mr N. K. Chaudhary by PHD Chamber

24th December’10, New Delhi, at the 105th Annual Session of PHD Chamber, Mr. N. K Chaudhary, CMD, Jaipur Rugs Company Private Limited (JRCPL) received ‘Distinguished Entrepreneurship Award’ by Mr. Pranab Mukh

erjee, Hon’ble Finance Minister.

The PHD Chamber Annual awards for Excellence were instituted by PHD Chamber of Commerce and Industry, to bestow recognition to the Indian businesses, entrepreneurs, and individuals for outstanding achievements and their contribution. Since then, theme based award constituted. The theme for 105th Annual Session was “Inclusive Growth thru Skill Development – Vision 2017”.

Finance Minister Mr. Pranab Muukherjee said that “The theme of the meeting is dear to my heart and core to our economic development and social transformation”. The goals shared were common for all, where growth would not be sustainable without skill development, which is also evident at JRCPL. Mr. N. K. Chaudhary has always believed in the innate powers and has constantly worked to empower the rural artisans through training and education programs.

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