“A leader shows that style is no substitute for substance; that creating an impression is more potent than acting from one's center”-Lao Tzu

Born on 13th June 1953, Nand Kishore Chaudhary was brought up in Churu, a small district in the state of Rajasthan. As a child, he dreamt of a society where people from rural and urban areas work together in oneness with a secular mission. After graduating in commerce, he worked with Life Insurance Corporation (LIC) for a few years. Not satisfied with what a corporate job had to offer, he decided to set up an entity that will benefit each individual of every corner of the society. Carpet weaving had caught his attention after resigning from LIC and in 1978 he had setup a small-scale business with just two looms and a few artisans. Growing with the times, N.K. Chaudhary had set up his independent company, Jaipur Rugs Company Pvt. Ltd in 1999. Through hard work, determination and sacrifices, this entity is today known as the best manufacturer and exporter of hand-knotted rugs worldwide.

With a vision to uplift the underprivileged rural artisans and weavers, N.K.Chaudhary embarked on a journey to develop a facilitator who can understand the needs of these exploited weavers and guide them properly through their difficult times. This facilitator was a social initiative of Jaipur Rugs Company Pvt. Ltd named Jaipur Rugs Foundation and it came into existence in 2004. Over a period of four years, this foundation has touched as much as 25000 lives and plans to cover more rural areas in future.

Known for his simplicity and jolly nature, N.K.Chaudhary is a visionary who believes in the concept of unity and equality. To him, his employees are future leaders who will direct the carpet industry to a new scale. His interests include reading books on spirituality, philosophy and management practices. He is also fond of fitness regimes, Rajasthani cuisines and Indian music. To him successful business does not mean splendid revenues or glamour earned; it is sheer hard work and sacrifices made by each worker that collectively makes a business successful.

Contact :-

Nand Kishore Chaudhary
Jaipur Rugs Company Pvt. Ltd.
G-250, Mansarovar Industrial Area,Near Galaxy Cineplex,Jaipur-302 020, Rajasthan (India)
Phone: +(91)-(141)-2398948 / 3256812
Fax: +(91)-(141)-2394759
Email: info@jaipurrugsco.com,
seo@jaipurrugsco.com
www.jaipurrugsco.com
www.nkchaudhary.com



Friday, October 8, 2010

Jaipur Rugs’ new launch, ‘Jaipur Rural Tours...…back to basics’

Jaipur Rugs Company is a globally recognized manufacturer and exporter of rugs and carpets, embellishing the world with its exquisite creations since three decades. Company’s new venture is turning to be the latest buzz in the tourism industry. Jaipur Rural Tours (JRT) is a company launched with a motive to bestow the travelers a sojourn that is one of its kinds. We all are familiar with the number of tour operators and packages prevailing in the market, providing all fancy packages. These extremely target on facilitating the travelers with accommodations, food and activities like sightseeing, animal ride, etc. What they actually lack is, that true practical experience, which one can feel being at a beautiful ethnic village.

Mr. N.K. Chaudhary, Chairman & Managing Director of Jaipur Rugs, is fond of rich and rural culture of Rajasthan villages and is constantly striving to upgrade the deprived communities. He believes with such an exposure one can be a part of heritage and traditions intact in villages.

Jaipur Rural Tours…back to basics is conceived to let travelers experience the authentic village activities. Observing the manufacturing process is far more beyond than performing the same. Over here at Narhet along with the JRT team one can actually participate in making mud pots, handicraft items, rugs, etc.

Narhet village, Thanagazi block of Alwar district, Rajasthan, boasts an interesting history of more than 500 years, situated at a distance of about 60 km from Jaipur. It lays on Jaipur-Delhi highway, surrounded with Aravallis, one hour ride and you are there to relish a mesmerizing stay. The village is all set with basic amenities and loaded with a number of things to do. Through this venture, tourists and visitors can be facilitated to visit many authentic villages of Rajasthan, filled with aromas of charcoal fumes, combined with camel caravans and enthralling performances by traditional dancers and singers.
Jaipur Rural Tours mission’s to extend the reach and benefit travelers by enriching their visit with rich glorious culture of rural Rajasthan, benefiting a closer encounter.

URL: www.jaipurruraltours.com

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